Privacy and Personalization: From Clickstream to Targeted Advertising: "To personalize pages companies need to know things about us - what we like, what we've seen, what we read and what we purchased. Online retailers are in the business of capturing our information to give them a competitive advantage over their competitors. On the other hand with the rise of social web we have begun voluntarily putting our private information online. We blog our corporate strategies, share our family photos, and make lists of our interests. Yet most people are still concerned about privacy. They may not know exactly what it is that makes them so concerned, but they are concerned. In this post I will look at privacy in the context of personalization from user concerns to target advertising and ownership of clickstreams."
Another good article. The risks of being 'too' connected maybe? All that information that you've released about yourself is generous... to a fault, perhaps? What really happens to it all? Why this feeling of slight disquiet? Who knows what about you? And what are they going to do about it?
Comfortably connected yet?
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